The Curated Effect:
Case Studies
We command attention with unforgettable venue launches.
We build authority through strategic founder positioning.
We spark curiosity through targeted influencer campaigns.
Each case study below shows how we adapt, connect, and deliver — tailoring our approach to every brand and brief.
We use industry insight to create meaningful opportunities that drive impactful results. Whatever your audience or ambition, we curate the strategy to amplify your story — and make every move count.
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Driving don Fred to an online readership of 41.9m people
In the bustling streets of Newtown sits don Fred. This Italian plant-based vegan eatery approached us with a clear goal: to get more media exposure and build awareness of who they are, what they offer and why people should care.
Sending Mt Lewis Pizzeria’s “Manoush Man” Viral
With a new generation taking the lead at Mt. Lewis Pizzeria, this legacy Lebanese bakery was ready to evolve. We paired targeted media coverage with engaging social strategy, to help the brand reach new audiences, spark conversation, and stand out in Sydney’s food scene, even after 20 years in the game.
Taking family-owned small business Cafe Levant to the biggest outlets in Australia.
Café Levant proves that with the right story and a consistent PR strategy, even a long-standing local favourite can capture national attention.
Taking Baiia Label to the pages of Forbes Magazine and beyond
Reversible, sustainable swimwear that’s fashion-forward and future-focused. Founder Amber Boyers approached us wanting to elevate her personal profile, build authority within Australia’s media landscape, and amplify recognition for the Baiia brand.
Bringing Stella Ladikos’ expert knowledge to an audience of 161m.
Stella Ladikos — founder of Meraki Mental Health and Mental Health with Stella — came to Curated with a clear vision: to establish herself as a leading voice in the mental health space.
Launching Cardea into the spotlight with 120+ pieces of media coverage
A seductive fusion of old-world glamour and live performance, Cardea burst onto the scene in 2023. We made sure the media took notice, securing standout coverage across leading lifestyle, hospitality, and entertainment outlets.
Positioning Cassandra Kalpaxis as a leading voice driving real impact.
As a dedicated family lawyer and divorce coach, Cassandra Kalpaxis is passionate about supporting women and creating real change. Through strategic media engagement, Curated Agency has helped elevate her profile, amplify her voice, and drive wider recognition of her approach to divorce and separation.
Sharing the story behind Silvi’s award-winning innovation.
Anti-acne pillowcase brand Silvi partnered with us to strengthen its reputation and boost awareness in the Australian market. With a product that blends skincare science and sleep hygiene, we leveraged its unique point of difference to create compelling media angles and drive coverage.
Driving visibility for Bottega Coco with 90+ pieces of media coverage
Bottega Coco is a modern Italian restaurant and patisserie bringing European elegance to the heart of Barangaroo. Through a targeted media strategy and compelling storytelling, we helped put Bottega Coco firmly on the map.