Baiia Label
Amber Boyers, the visionary behind Baiia, approached us with a mission - to amplify her personal profile, boost her swimwear brand's recognition, and heighten her authority in Australia's media scene.
Services:
Media Relations
Campaign Length
6 Months
The Campaign in Numbers
41
32
Total Media Placements
Online Placements
5
3
1
Print Media
Social Placements
TV Media
The Curated Details
The Brief
Amber Boyers is revolutionising the way women of all shapes and sizes can showcase their best selves through sustainable swimwear.
Our media campaign's objective was to illuminate both Baiia and Amber's distinctive edge - their pioneering role in nurturing compassion within women's fashion.
Results
Over six months, we achieved 41 media placements across digital, print, podcast, TV and social. Target media included fashion and lifestyle, such as Marie Claire, Refinery29, and Vogue, as well as business media. Amber communicated clearly that her number one goal was to be featured in Forbes Australia. We achieved this goal in our first month together.
As Seen In
The Courier Mail
Nine News
NowtoLove
PopSugar
Vogue
Mamamia
Grazia
Forbes
Refinery29
& More!
“Cass is extremely knowledgeable, super responsive, and an absolute communication superstar when it comes to getting you the best placements she can… Cass is such a supportive and helpful person to have in your corner. I had a very clear goal when I started working with Cass, and almost immediately, she was able to land me in the publication I really wanted to be featured in. I am forever grateful to have worked with her!”
— Amber Boyers
Done Talking, Ready to Move?
Get in touch today for a complimentary discovery session.
