The Brief

As the founder of Meraki Mental Health and Mental Health with Stella, Stella Ladikos approached Curated Agency with a vision to launch herself as a leading thought leader in the mental health domain.

Recognising the significance of Stella's advocacy, our team embarked on a six-month campaign campaign to propel her voice across a spectrum of media channels.

Our approach was two-pronged: leveraging Stella's deep expertise in mental health to craft thought-provoking leadership pieces while tapping into her personal journey and advocacy work to connect more intimately with the audience. Our strategic media relations efforts successfully positioned Stella at the forefront of the mental health conversation.

Results

The impact of our collaboration was profound. Stella Ladikos emerged as a prominent voice in the mental health community, securing 29 pieces of coverage across an array of platforms, including several prestigious outlets. This diverse media footprint amplified Stella's mission and played a pivotal role in enhancing the conversation around mental health, challenging societal norms and encouraging a more open, stigma-free dialogue.

As Seen In

• The Daily Telegraph

• DailyMail

• Mamamia

• Fashion Journal

• Yahoo Australia

• ABC

• Prevention Magazine

• House of Wellness.