Silvi anti-acne pillowcase in packaging, green silk fabric visible inside opened box, displayed on light green background.
Bedroom with pink silk pillows, a white bedspread, wooden nightstand, vase with white orchids, and gray curtains.
Two men smiling and holding Silvi branded boxes in an indoor setting with large windows in the background.
Blue packaging of Silvi zero waste laundry strips and a dark blue silk fabric on a light blue background.
Silk pillowcases in boxes with 'wake up to clearer skin' message displayed.
Silvi anti-acne pillowcase box with orange cover on white pedestal
Person holding large white satin pillow against a beige background.

Silvi

Anti-Acne Pillowcase brand Silvi wanted to build a relationship with a new PR agency to enhance its brand reputation and awareness.

Campaign Length

6 Months

Services:

Media Relations

Influencer Marketing

The Campaign in Numbers

49

44m+

Earned Media Placements

Audience Reach

1

2

TV Placement

Podcast Interviews

The Curated Details

The Brief

Silvi wanted to build a relationship with a new PR agency to enhance its brand reputation and awareness. While the brand at the time was currently aligned with a PR agency, they found that they were more focused on influencers and needed more placements. As a result, the brand has had to take media mentions in-house by using Linkby. The objective of realigning with a new PR was to get the brand consistently in the mainstream media, specifically in the lifestyle industry.

Results

We took a holistic approach, combining product placements and thought leadership/founder profiling. We wanted to ensure that the Silvi brand told a story by building a relationship between the owners and the consumers so they could build a sense of trust whilst showcasing the USP of its products to both female and male media platforms.


Over six months, we achieved 49 media placements across digital, print, podcast, TV and social. Media mentions expanded across media outlets, including, Gritty Pretty, news.com.au, Man of Many, Body and Soul, SBS News, InStyle, PopSugar, Studio 10, DailyMail, Vogue and Women’s Health.

As Seen In

  • Studio 10

  • Yahoo!

  • Body & Soul

  • Inside Small Business

  • Refinery29

  • GQ

  • Better Homes & Gardens

  • WHO Mag

  • Women’s Health

Article titled 'How Max Hertan turned teenage acne into a million-dollar idea' with a smiling person holding a Silvi pillowcase box. The article discusses Silvi's $89 pillowcases made from 100% Mulberry silk with anti-bacterial silver ions, provided by Emma Elsworthy, published on April 1, 2022. The image shows a person associated with the brand in a casual setting.
Screenshot of a Daily Mail Australia article promoting anti-acne pillowcases made from silk. The text highlights the benefits of using silk pillowcases to improve skin health and mentions a promotion for a free silk eye mask.
Article titled "How to Treat Adult Acne" featuring anti-acne pillowcases and a Silvi Silk Pillowcase product image.

Impact Starts Now.

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Assorted wine bottles displayed with vibrant floral arrangements on a table.