Thick yellow liquid being poured into a glass on a wooden surface.
Norman Australian ale can on a table with food and rustic chair in the background.
Bowl of mixed salad with tomatoes, cabbage, lettuce, sliced hearts of palm, and pumpkin seeds.
A wooden table set with various dishes including a salad, a plate with greens and parmesan, fried appetizers, and drinks like red wine and a cocktail. The table also has empty plates and silverware.
An overhead view of a table with assorted foods including a plate of arugula salad with parmesan, a bowl of fried calamari with dipping sauce and lemon, a colorful mixed salad with tomatoes, a dish of pasta with cheese and basil, a plate of breaded z
Drink dispensers with Frozen Negroni, Lemon Mint, and Orange granita; prices listed as $5.
Wooden shelf with metal object and Scrabble tiles spelling "DON FRED"
Restaurant bar area with wine bottles, hanging glasses, and a view into the kitchen

Don Fred

In the bustling streets of Newtown, Don Fred, an Italian plant-based vegan eatery, approached us, wanting to get more exposure in the Australian media.

Campaign Length

3 Months

Services

Media Relations
Influencer Marketing

The Campaign in Numbers

Earned Media Placements

Audience Reach

41.9m

Online Readership

1.52m

Instagram Audience

44m

36

The Curated Details

The Brief

Don Fred entrusted Curated Agency with the task of amplifying their brand awareness through strategic influencer and media relations campaigns.

Our collaboration with Don Fred was crafted around a core strategy: to engage and captivate the palates of food enthusiasts and critics alike, leveraging the power of storytelling through both traditional media platforms and influential food connoisseurs on social media.

Results

The results of our three-month partnership were a testament to the effectiveness of our tailored approach, including 36 pieces of media coverage.

In addition to our media achievements, we orchestrated 18 influencer collaborations, carefully selecting personalities that resonated with Don Fred's ethos and audience. These collaborations were not merely endorsements but immersive experiences shared with vast and engaged followings.

As Seen In

  • Urban List

  • Time Out

  • Sydney Morning Herald

  • Eat Drink Play

  • Sitchu

  • Refinery29

  • Australian Good Food Guide

  • & More!

Screenshot of Time Out Sydney article about Don Fred, a plant-based Italian eatery, featuring an image of the storefront with outdoor seating and a man inside.
Sydney Morning Herald Meat Free Menu
Digital article titled "The Best Vegan Restaurants in Sydney" featuring plates of vegan food, by Eat Drink Play.

“Cassandra and her team were extremely professional and they possessed a great network of publicity and influencer networks to take our brand awareness to the next level. I can happily say that our revenue has increased dramatically since we engaged their services, and we're still going strong. I highly recommend Cassandra and her team to any hospitality venue that is looking grow.”

—David Musumeci, Co-Owner Don Fred

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Assorted wine bottles displayed with vibrant floral arrangements on a table.