The Brief:

Cafe Levant teamed up with Curated Agency to help share their signature Middle Eastern warmth and hospitality to a wider audience. The brief was simple: build buzz, elevate their digital presence, and get people talking—both on social media and in the press.

Our strategy was to drive purposeful impact with social media marketing, influencer engagement, and targeted media relations. With storytelling at the heart of our campaign, we set out to position Cafe Levant not just as a humble cafe, but as an experience that celebrates culture, flavour, and connection.

Results:

Over the course of four months, we secured 52 pieces of media coverage, reaching a combined audience of 134 million, including features in key food and lifestyle publications like Broadsheet, Delicious & Urban List. Our influencer strategy generated 18 organic influencer posts, each reflecting genuine love for the venue, resulting in 603 social shares and a ripple effect of community engagement.

On Cafe Levant’s own channels, we rolled out visually rich and strategically curated content, delivering a calendar of social posts that drove awareness and engagement.

The outcome? A wave of momentum that not only increased brand visibility but also cemented Cafe Levant’s place in Sydney’s dining landscape. The team was thrilled—and so were their new guests.

Coverage

• The Daily Telegraph

• The Latch

• Sitchu

• Eat Drink Play

• Broadsheet

• The Urban List

• 9Honey

• Good Food

• Delicious

• SBS