The Brief:

Rasā House engaged Curated Agency to amplify their launch and broader story through strategic media relations and influencer campaigns.

Our collaboration centred on a single, clear strategy: to reintroduce Sydney to the kind of hospitality it had forgotten. The kind built on bold, borderless flavour. On cooking with fire and intention. On wait staff who treat you like a friend, a wine list built on what's actually worth drinking, and a room where no one rushes you out the door – even when the doors have technically closed.

In a city full of openings, Rasā House offered something rarer: a genuine experience. Our job was to make sure Sydney's food media felt that – and said so.

Results:

Over the course of the campaign, we secured over 80 pieces of coverage across more than 25 outlets – including a print feature in the Daily Telegraph and a TV segment on Sydney Weekender. Rasā House landed in the hands of Sydney's most influential food and lifestyle media, with features across Broadsheet, Good Food, Time Out, Urban List, Concrete Playground and Eat Drink Play, among many others.

The campaign didn't just generate coverage; it generated momentum. From Tourism Australia listing Rasā as one of “Sydney’s best restaurants” to Qantas Traveller sharing it on social media, the story of Rose Bay's most surprising restaurant travelled far beyond its postcode.

The outcome? A venue that arrived as an unknown and, within a year, had cemented itself as one of Sydney's most talked-about dining destinations – with the coverage to prove it.

As Seen In

• Good Food

• Time Out

• Concrete Playground

• Urban List Sydney

• Broadsheet

• Sitchu

• Eat Drink Play

• Sydney Weekender

• Daily Telegraph

• Tourism Australia